Nexoora was founded by an entrepreneur with extensive hands-on experience in China sourcing, direct B2B purchasing, and the development and scaling of consumer goods and technical product categories.

In addition to working with B2B companies, the founder himself has set up and operated two online shops, importing products directly from China and distributing them in Austria. He has also developed, produced, and marketed his own brand, with direct responsibility for product development, purchasing, quality, and supply chains.

Regular visits to China have also resulted in a deep understanding of production processes, supplier structures, negotiation techniques, and local cultural characteristics.

Numerous discussions with B2B companies revealed a recurring pattern: many companies see great potential in purchasing directly from China, but are deterred by uncertainties regarding quality, transparency, communication, and risks.

It was precisely this need that led to the creation of Nexoora—with the aim of providing companies with secure, structured, and professional access to qualified manufacturers in China.

Today, Nexoora acts as a strategic sourcing partner and proactively supports companies by conducting precise supplier searches and evaluations in China, coordinating international procurement projects, assisting with commercial negotiations, and collaborating with logistics partners and global freight companies.

How we act proactively:

  • Perfect and efficient supplier search and evaluation in China
  • Coordination of international B2B trade projects
  • Support in commercial negotiations
  • Collaboration with logistics partners and freight companies

This experience forms the basis for Nexoora's structured, risk-aware approach.